Category Archives: Experience

Small Business Enterprise, Transitvue Makes A Name For Themselves At Key Industry Expo

Posted on by K2 Team

Every three years the American Public Transportation Association’s (APTA) Annual Meeting, Expo is held for the fast-growing public transportation industry. With three years between each expo, and major industry players always shining with large-scale exhibits, Transitvue worked with K2 Design and Fabrication in Southern California to execute its exhibit with an experiential marketing strategy. The communications systems […]

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What Exactly is Experiential Marketing at Trade Shows?

Posted on by K2 Team

In our industry you hear the term Experiential Marketing or Event Marketing. We use it ourselves. But what is “Experiential Marketing” exactly? And why does it matter for your brand? According to Berd Schmitt in the Journal of Marketing, Experiential Marketing , sometimes also referred to as “Event Marketing” or “Engagement Marketing”  differs from traditional […]

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